PARTICIPATING IN MAILING LISTS: BOUNDARIES AND IDENTITY

 

MAILING LIST AS DOMAIN OF ACTIVITY


Reading, writing, addressing, or being hailed on electronic mailing lists has become for many people just one of their daily activities. In people's daily activities, certain norms and conventions of interaction need to be observed if they are to participate as recognised members of the groups to which they wish to belong. Mailing list groups are no different in this respect. As with all groups, regular membership entails identification with other members through the adoption of recognised and ratified behaviours. Such 'conventionalised' behaviours can become visible as patterns of language use, and this is typical in all situational contexts which develop or negotiate norms over a period of time. Norms developed by the members of different groups can also be described as 'boundaries' - they become obstacles which potential members need to scale in order to join, or they exist in the form of rules which govern members' behaviour to various degrees.

The place in which mailing lists conduct their activities, however, is slightly problematised for those used to conducting their group endeavours in the same space and time. The domain of activity in which mailing list participation occurs has a material context, but in these cases its technological mediation is a constraining factor on any interaction since the interaction can only take place, in the first instance, via computer. Time is certainly involved, but space - apart from that required to house the monitor, hard drive and a seated, typing participant - is not. CyberSpace on the other hand, is imagined, and there are often references to the place where groups of list participants interact online. At the same time, many of the participants who come to know each other through mailing lists live in places far away from each other. In this respect, email list participants are like novelists in that they are limited to the meanings of the graphic channel and written medium, but unlike novelists, they regularly obtain feedback on their written contributions to public life. But even such feedback is limited on ascii-mediated mailing lists - clothing, gestures, intonation, accent - all these meta-signs are unavailable as markers of group membership or information carriers in this text-only medium. This results in conditions where the context of mailing list interaction raises the issue of identity and its markers even more pointedly than is otherwise the case. When the rich meta-redundancy with which we daily interpret the social roles and our relationships with others is narrowed in this mode, we still feel the need to know how we can address what to whom, and with what consequences. Those markers of identity and membership that can be observed in an email list then take on further significance for members of the email list who see themselves as a community or group.

Even though our bodies are not physically present to the other members who form our audience and fellow recipients in this domain, the body of each subscriber is the site of the traces of their own socio-cultural practices - their meaning-making resources, or habitus (e.g. Bourdieu 1972). Our bodies are also the sites of interpretive events when messages written by other participants are sent and then read by co-participants. Each recipient thus becomes the site for the 'utterance', the reading event, the place where the instance of interpretation occurs. This view also entails the idea that meaning may only be made within a community - so that without a process of interpretation - without others to respond and make sense of our messages - the texts themselves contain no meaning, only information:

Instead of talking about meaning-making as something that is done by minds, I prefer to talk about it as a social practice in a community. It is a kind of doing that is done in ways that are characteristic of a community, and its occurrence is part of what binds the community together and helps to constitute it as a community. In this sense we ca speak of a community, not as a collection of interacting individuals, but as a system of interdependent social practices: a system of doings, rather than a system of doers. These social meaning-making practices are also material processes that bind the community together as a physical ecosystem. (Lemke 1995:9)


Without the usual material meaning-making resources available to participants in everyday activities, people on mailing lists sometimes report an experience of unease: who comprises our audience? are they hostile to our stance, the values which we inscribe - with whom can we claim solidarity? Because the technology allows us to communicate with those outside our immediate community, many participants are not necessarily drawn from the same socio-cultural group. With this in mind, a newly constructed mailing list therefore generally features a list description which sets out the parameters of discussion, alerting subscribers as to the likely areas which will form the field of discussion. This list description may be considered a document of 'first boundaries'. By providing this document, listowners assume that participants will be better able to tell whether others with similar values and orientations will be part of their audience or community of knowers.

Similarly, newly subscribed participants are likely, or even encouraged to post a self-introduction. This is usually intended to let others who read it know what likely experiences have formed their "real life" persona, which will perhaps be reflected in their participation in discussions. 'Identity', on the other hand, is defined here as a function of participating in a group, and one's identity in a mailing list may have little resemblance to one's 'real world' identities - dependent on how one participates - as is the case in other contexts of interaction. It is therefore of great importance to long time members of groups (mailing lists being a case in extremis due to the lack of redundant social markers), that norms and conventions be followed or at least recognised, since these 'norms' become a part of one's identity in and for the groups to which one belongs.

IDENTITY AND DISCURSIVE PRACTICES

One's individual ways of using language are taken here to be socially shaped, and that these ways, or 'styles' of participating, vary dependent on a number of factors - such as alignments or affiliations with other group members, membership in different groups demanding a different set of conventionalised behaviours, or the change of conventions over time. These differences and changes in interactive style reveal to some extent the intertextual and interdiscursive traces of where one has been - or perhaps, where one has participated. Through being addressed, or inserted as a subject into the texts with which we have interacted in interpretive events, we become part of the ongoing dialogic process effected by these texts: a part of their history. At the same time, they become a part of our own histories.

In my own case, reading the posts or contributions to a mailing list, often leads me to note some things about the identity 'assumed' by the writers, or about the possible communities to which they belong. What do they write about, and what is their stance toward this 'content'. Do I understand how they say - does it mean to me?

This can be understood as a way of searching for features of texts which indicate areas of solidarity and affinity, where ideological resonance may be experienced. On one list to which I belong (Netdynam) this search for affinity has been called 'subgrouping'. Sub-grouping was explained during several threads by reference to extra-textual knowledge systems which helped define the way group processes worked, and how speech communities might be formed. The discussion around the notion of sub-grouping also demonstrated how valued texts can become part of the intertextual history of the group conversation, and form part of the group's 'canon'. Those with the knowledge, with the 'cultural capital' to use Bourdieu's (1986) term - by defining to some degree the categories by which group activities could be known - and therefore meanings exchanged - were to some degree positioning themselves as powerful within the group.

An early form of allaying unease in a mailing list is the appending of 'sig files' to the bottom of one's posts. These generally state the participant's name and addresses or institutional affiliations, and form a type of graphic channel, text-only marker of identity which may help locate the participant for others in terms of their 'real-world' experiences and status. In some mailing lists, such sig files are demanded for the privilege of posting, and are policed by moderators, listowners or list 'board members' as part of list governance regulations. These types of regulations and policing behaviours may in turn, have arisen in response to doubtful posting activities in the history of the list. In any case, it highlights the sensitive nature of identity and its relationship to actual list behaviour in the absence of other material signifiers of status and authority to speak on matters of topical 'content'. As well, it serves to highlight the anxiety occasioned by contentious behaviour especially when this is linked with anonymity.

The use of sig files as well as other 'image-management' (see Goffman 1976?) type posting behaviours such as autobiographical narratives, discussion of one's research or qualifications, self-naming and so forth, allow assumptions to be made by the rest of the group regarding the roles each may have experience enacting, and whether positions of equality, solidarity and affinity may be set up with others. If such posting behaviours are overtly accepted, especially by listowners or moderators who are given local institutional authority in the list, others in the group may follow suit with similarly worded posts (responses) of their own. In this way conventions or norms may be germinated.

At the same time, the use of these markers of relative status and authority which may act to signify greater expertise in topic area of discussion, may result in a version of what Lyotard (1988) calls a 'differend'. This would be the case when, for example, some participants feel that they have no competence to speak - resulting in their silence. Lyotard's notion of the 'differend' and its relationship to the concept of silence as a response in the context of mailing list interaction is quite a useful perpective for discussing how in-group / out-group boundaries may be formed in such groups, and it is intended that further discussion be taken up again elsewhere.


SOME COMMENTS ON GENDER IDENTITY


Another marker of identity often raised on some discussion lists is that of gender. Academic lists seem less prone to either contention regarding gendered behaviour, or gender-inflected behaviour, and this may in part stem from the conventions common in such lists where sig files, and self-naming are usual. In this way, little anxiety is generated over whether one's interlocutors are male or female. Furthermore, in contexts of 'real-life' academic activities, such differentiated discursive practices are agreed to be, or avoided as ideologically 'unsound'.

However, it remains fairly typical of human socialisation practices, that people are 'interpellated' as a gendered subjects from birth, and in many cases made to accept roles and positions based on community values as to what constitutes acceptable or appropriate behaviour on the part of each gender. As long as one remains visibly a member of one gender or another, and as long as one interacts in a variety of subgroups or cultural areas where certain behavioural and attitudinal activities are valorised for each gender, one's behaviour and attitudes will confirm these experiences - even if certain people isolate and resist these expectations. Furthermore, one will be seen as either deviant or 'normal' dependent on prevailing values attached to such gendered behaviours. In some cases, pointing to marginal behaviours, whether made on the basis of gender or some other presumed dimension of social normative activity, can be used to 'shame' participants in front of the projected group of other participants. It is therefore not surprising that anxieties as to whom one is speaking gender-wise, sometimes arise in the context of mailing lists where other signifiers are not available.

It is my contention that assumptions about the life experiences and authority of participants are to some degree filtered through other, sometimes quite valid, assumptions about gender, or at least, the traces of its socialisation practices. At the same time, the resulting nature of the positions one is allowed to adopt, and the ease with which one may prospect (in Bakhtinian terms) relationships of solidarity or affinity, especially in terms of contact/familiarity (c.f. Poynton 1985) may be limited due to presuppositions of this nature. Some researchers even claim (see Herring and Spender for example) that male and female participants engage differently in discussion lists, paralleling that of 'real-world' interaction; that is, their 'styles' of interacting differ in terms of their use of discourse strategies such as foregrounding markers of politeness and affinity, which in turn might be realised by such things as (particular) use of modality, forms functioning as apology, markers of sympathetic listening/acknowledgement (as distinct from arguing or introducing new content), topic maintenance and others (see *** on politeness issue in CMC).

An extended discussion of these issues, and the outline of a study in preparation focussed on perceived gender on two mailing lists may be found in the related essay "Gender consciousness and the norms of interaction in email list dynamics".

WHAT ARE THE BOUNDARIES?

[on the matter of 'boundaries' then, I will be proposing two main types of boundary - the 'external' or binding elements  of a space (see Stenglin 2006, 2008, 2009, and below) and the 'internal' or bonding type. The external boundaries are a function of the terms of moderation and subscription, the list topic as stated, and the ways that the subscriber can receive and send messages to the list - how they are ordered, formatted, what they look like on the screen and so on. The internal or bonding elements refer to the ways in which norms and conventions are set up, negotiated and ratified over time, and relates to the actual language practices adopted by the list members in contributing to the interaction - as well as the particular uses each participant makes of the binding elements allowed by the interface. These elements relate to the (apperception of) notion or reference to the 'space' of interaction - draft section]

In terms of the specific context of the mailing list (Netdynam) on which I base most of my research, what I have been calling 'norms' or conventions, have typically been referred to as 'boundaries' by long-time listmembers (see also Honeycutt 2005). This refers to internal boundaries and the obstacles set up by the normative and negotatiated practices of the group which prevent newcomers from fully participating - or at least gives them a sense that they are being prevented. The term also refers to the ways in which these norms are policed and how new behaviours or identities are legitimated through discursive interaction (negotiation). One of the means by which group-members identify their membership is through reference to in-group slang, jargon, past events and so on. These form a netwok of 'bonds' through which long-time members may explore and re-negotiate their affiliation with the group. Other 'bonding' matter includes such simple things as the ways in which messages are formatted, how responses are formulated, what ways of signing off are typical and so on.

Newcomers to the list, often termed 'newbie' in net parlance, are often at a loss to know what is expected of participants - what norms and conventions are in operation at their time of joining. Because of the very nature of the list Netdynam which was set up in order to explore such things as the formation of group dynamics online, the listmembers evolved a type of ideology of the existence of 'unwritten rules' which would only become 'visible' upon participation, in effect valorising the process of interacting, and effecting an invitation to re-negotiate boundaries.

Beyond being directed to the 'mission statement' or list guidelines, or advised to spend time reading the archives, such enquiries never seemed to be answered satisfactorily. These enquiries indicate that the previously described phenomenon of anxiety experienced by participants in first subscribing to a discussion list and wishing to participate - as distinct from remaining a 'lurker', or 'read-only-member' (ROM) - is quite a common one. In order to actually participate, subscribers feel the need to know what the norms of interaction are. For this reason, joining a list 'on the ground', when it is first set up, may be far more preferable than coming to a list or group that has been in action for some time. Being a founding member in other words, gives one an opportunity to contribute to the boundary formation, to the construction of ground rules - if the type of list and its governance allows it. It means, in effect, that one can become a member of the in-group, or the elite of that group - and whether participants recognise this membership or not, my observations suggest that in-group formation does occur. Once an in-group has formed in this way, newcomers can sometimes find it difficult to participate unless they follow the tacit or explicit norms of this group because the in-group members feel comfortable - or even more powerful - when they can not only control their own discussion environment, but the behaviour of others as well. In many cases, this can go well beyond the enforcement of so called 'manners' or 'netiquette'.

As far as Netdynam is concerned, boundaries seem to have long since disappeared over gross topic or content matters. In the early years of the list, debates over the value of 'affinity' posts - which were one type of image-management post designed to give clues to 'real-world' identity - compared with the relative value of 'content' posts were often brought up. So-called 'content' posts were directed at discussing topics or a field more objectively aligned with 'the net' (an observational rather than an interactional stance, if you will). These debates lessened or changed in flavour over the years, one reason being that those who favoured a more content-based content, gave up resisting one of what appeared to be a dominant ideological value of the group. Many members continued to post on matters of personal identity and autobiography in the face of criticism that it was 'off-topic' or formed idle chat, justifying such behaviour by claiming that it was part of the dynamics of group formation. For many, the actual need to construct an offline identity and online persona as a way of forging bonds with others on the list, was just as important as discussing the need itself - as a topic relating to the dynamics of group formation.

The list boundaries, therefore, are not clearly defined around the notion of acceptable topic. That is, the 'binding' elements of the group discussion, its "architexture",  was not rigorously defined in ideational terms, although certain semantic and knowledge domains were indeed valorised. In the first year of the list's existence for example, topic was discussed under the idea that anything could become 'grist for the mill'. This broad definition of acceptable topic was 'agreed' in that no one successfully opposed it. This was taken further by one participant and qualified as meaning that even the topic of 'green chickens' would be considered as fair game for that particular participant. It seems that such discursive practices were acceptable at that juncture in list history/group formation, and that with the exception of minor skirmishes over topic boundaries since, the edict of the green chickens has stood the test of time.

In other words, almost any topic is within bounds, although the prevalence of psychologists as participants, and the mentioning of valued texts in the 'mission statement' has meant that discussion of a psychological orientation is also highly valued and prevalent. These areas of discussion deal with group/individual relations, Jungian psychology, object relations and Kleinian psychology, and especially the group dynamics theories of Wilfred Bion.

In such cases, those with authority, i.e. those accorded the status of knowledge in such areas, will have potential 'positioning' power over others. This positioning of self vis-a-vis others less knowledgeable might be realised in contributions indicating high affinity with their own content/experience and the positive citing of valued texts, as well as addressing others as un/equally knowledgeable through the use of such elements in their message as presuppositions. Other means of enacting authoritative positioning might take the form of  (lack of) modality and other grammatical markers of certainty, the use of jargon or in-group language to distance themselves from those not familiar with the topic area, or in lack of response to others disputing their claim to the floor who might wish to change the topic or add 'irrelevant' contributions. It remains for the other participants to accept or resist such positioning - to ratify the ideas, or legitimise the topic or the way it is presented.

So that, in matters of the negotiation of group norms, while the actual Field of situation or ideational meanings become a site for binding conventions and external-type boundary maintenance activities, it is in matters of how one posts which takes on significance in many cases. In other words, group norms can be viewed as negative, or reactive - one reason why it is difficult to ratify norms into one document: anything is allowed unless it offends someone - and the someone says so onlist. On the other hand, bonding may also be "negotiated" in the negative - for example in the case where a contribution which elicits a response is ignored. Such non-response (silence) to obvious elicitations is also fraught with anxieties onlist, because in the absence of any other markers of acknowedgement (such as nods), this lack of response on the part of fellow participants is tantamount to denying the post any 'meaning'. Even argument or a denial of the relevance of the content of a message is in this sense more meaningful and 'supportive' of the identity of the original contributor than a non-response would be. Hence, the participant who has projected her audience as those who will align in some way with her words, may feel that her identity is under threat, or is indeed, denied (c.f. Watzlawick 1967: 86). Norms then are not stable or equally applied to all participants, and it seems that long time participants, or in-group highly 'affiliated' members, are accorded a 'place' in the interaction by virtue of their having been 'there' for some time. This means that they may take up this place for their activities in the group, according to their own set of conventionalised identity-related norms, the constraints of list developed conventions notwithstanding.



MACRO AND MICRO PERSPECTIVES


Overall patterns of list interaction and conventions, or generalised patterns of repeated behaviour, can be collected and used as representative of a macro level of discursive formations. These should be evident over a wide range of topics, time, and participants. Actual 'exchanges' - usually conducted via quoting and other reframing moves within posts - form the micro level. Within these levels themselves, other strata of interaction can be identified and analysed at further levels of delicacy. One type of study using these perspectives involves identity-related discursive practices - participant-local styles of interacting which might change according to interlocutor, topic, or diachronically over time - viewed against a background of the typical or general patterns used by other participants.

Thus, an analysis of the discursive practice of the group at the macro level must be synoptic in orientation, as the posts are received in sequence and sent and stored in sequence, as discrete entities. On the other hand, contributions are made both retrospectively with an eye to previous contributions to the conversation which is the history of the list, and prospectively, in their orientation to anticipated responses (c.f. Bakhtin via Fairclough 1992: 102). Any move in any exchange can be analysed from the perspective of the dynamic or participatory mode, as well as taken as an instance of the synoptic. In this manner, macro-patterns -  norms - can be posited, and local linguistic behaviours of single participants, or exchanges in which either typical or atypical behaviours are evident, may be compared with these macro-patternings.

If norms are indeed 'reactive' - if, in other words, the boundaries can only be detected by stepping outside them - then what discursive practices are likely to signal sites of ideological positioning evident in texts, or which elements of discursive practice might signal resistant readings of such moves?

It is contended that boundary areas in both senses of the term (i.e. boundaries of acceptable behaviour (bonding), and boundaries between discursive units of the contributions (i.e. formatting, topic-relevance, binding elements)) are those likely to be characterised by marked linguistic behaviour of some kind, or other forms of marked behaviour. This raises the question as to what constitutes marked linguistic behaviour, and the approach adopted here is to identify marked behaviour against a backdrop of macro-patterning mentioned above - i.e. what constitutes normal linguistic behaviour in this context, or what the general patterns of discursive practice are.

Given that such practice can be characterised along a variety of dimensions and used as a standard, then this view entails that marked linguistic behaviour will fall into two broad kinds: one textual and one interactional. These two types of behaviour may then be further focussed on identity-related marked behaviour - what Watts (2003) refers to as impolitic behaviour. Such marked behaviour will point to 'fissures' in the ideological orientations of the group, which may be further investigated against other conventions in the wider community and/or culture. 

The investigation of mailing list conventions and norm-maintenance activities may also be conducted under notions such as relevance (ideation-response), politeness (interpersonal orientation), formatting (binding elements of the space) and exchange structure (negotiation-response). Obvious conventions can be seen in such things as the manner in which posters compose or format their contributions - for example by emulating turn-taking, by interactive and dialogic devices, most commonly through quoting those parts of the posts to which they wish to respond, by framing their contributions in order to stress their relevance or sense, and so on. At the other end of the 'dialogic' spectrum, participants may respond in a monologic fashion, by acknowledging no one, or posting an announcement for example, which does not even invite any onlist response at all. The question can then be posed: Which of these modes is norm-al as list practice? Which is normal for list individual participants?

At a more delicate level, discourse level phenomena as indicated earlier, collectively form part of the macro-patterning, as well as indicate the status and construal of interpersonal positions. Elements such as evaluative lexis, modality and other markers of (dis)affinity, use of personal referents, theme/subject conflation, the relative weightings of given and new in thematic development of arguments, the nature and use of intertextuality and interdiscursivity to signal alignments with ideological positions can all be used to investigate the construal of Tenor. In terms of evaluative resources, the Appraisal framework allows a very delicate analysis of use of Attitude for example. Even in these cases, locally unconventional use of formatting can be viewed as an attitudinal indicator. [Those interested in an extended discussion of the discursive, or linguistic norms of a mailing list centred on the organisation of the contribution to discussion, or 'post', are invited to read a rather long paper entitled "Genre and written interactive texts", in which I argue that these texts need to be considered a macro-genre within a Mode-governed text-type.]

A second approach to analysis needs to be incorporated for following the means by which norms are negotiated. This is a combinatory one: it entails noting what features of what texts produce what responses. This requires a taxonomy of message/post type categories together with their relevant recurrent features in order that this approach can be operationalised. For eample, it seems from observation alone that highly charged  evaluative lexis (i.e. marked in that it is highly intensified or 'upgraded') will work in two ways: as a marker of a site of contention over group norms or ideology, and as a predictor of further response of a somewhat marked nature. Anaylsis designed to investigate this aspect of response would 'tag' those phases or elements of the message and correlate them with other features of the local context - particularly in this case, with the type and content of response. On the other hand, it might also be the case that it is at sites of ambiguous or unclear attitude (rather than explicit attitude) that responses are motivated and felt as needing to be made in order to clarify issues.

It is important here to stress that I see meaning as being made, or negotiated, at several junctures. One is the level of utterance, which I take to be the point at which a reading is made: not necessarily the point at which the addresser writes, but the point at which the addressee(s) responds through interpretive events. This means that each reading becomes the site, or node in the group network (at distance and time from each other) of "utterances" instantiated in material contexts. A reader who interprets a message may respond by simply deleting the contribution, and some participants may withdraw from participating at any level by not reading the contribution at all. These readings/interpretations are unavailable to the group, and are thus, in one sense, meaningless. Unless the interpretant is made materially available to the group through subsequent contribution, the text remains a text to all intents and purposes: a record of a possible set of meanings.

Each new contribution then becomes a potential site for new readings, and an analyst hopes to account for some of the potential readings of the text s/he analyses. Through analysis of the texts as objects or instantiations of system, analysts can make statements about possible sets of meaning in context, and their relationship to the trajectory of list conventions. It is only if the text is responded to through subsequent contributions, that the analyst can find further evidence that any of these possible meanings were made by others. Of course, if the analyst is also a participant, she may also account for the ways in which her own interpretations were formed for a particular reading.

In this manner there is a constant tension between writer and reader - one can take either role at any time - and one can make interpretations of contributions while also making a contribution. This also means that as the group and its members interact over periods of time, list specific memories may be brought into play and the context of interaction begins to show signs of intra-list intertextuality chains. It's at this point that newcomers may have difficulty in participating through lack of list-cultural knowledge.

ASCRIBED ROLES/IDENTITIES THROUGH WORDINGS


In this section I discuss for illustrative purposes, net domain specific words such as 'lurker' and 'newbie' and their perceived negative connotations. This is because labelling and address forms are one obvious means by which participants may be marginalised or inserted into the conversation. In the context of mailing list 'culture' of the 1990s, participants who are members but who do not contribute to the conversation were given the label 'lurkers', and those participants who are newly subscribed to a list are sometimes referred to as 'newbies'. Throughout the history of the list Netdynam, there have always been exchanges over the negative value accorded to these terms. This may be to confuse the meanings in context of the activities which the word summarises, the signified, and the word itself, the signifier, which seems to be accorded identity-specific meaning. I can find few people who have participated on mailing lists ready to condemn the non-activity of the lurker, although, again, there have been reports of anxiety over those who do not reveal themselves, yet read our heartfelt contributions - who are they? Where does our audience come from?
The matter of identity and personal revelation is closely interrelated, and thus this issue redounds with the issue of boundary maintenance as well: members are uneasy about being frank in front of complete strangers - as opposed to those strangers one has been reading and interacting with for some time - those strangers who have been seen to have contributed to the negotiation of the norms of the group.

'Newbie' at first glance seems an innocuous term, a convenient and non pejorative way of referring to a new participant. However, this is to deny the vehemently expressed feelings of at least one new subscriber to Netdynam who promptly unsubscribed when he saw this word used onlist, claiming it offensive. Furthermore, by its reference to a status in contra-distinction to other long time members, it does tend to underline the perceived boundary between in-group and out-group participants talked about earlier, in which group norms may entail the recognition of 'deviant' behaviour.
The problematic nature of these words, I want to suggest, may not be entirely centred on their devalued status as epithets, but also relates to the relationships enacted in the uttering of these words in the context of a mailing list. The chagrin one might feel at being categorised in this way appears to be entailed in the process of the labelling itself. It is related to the participant status of those most likely to make such a categorisation, in relation to which participants are more likely to be labelled in this manner. In other words, it is a matter of co-positioning of affiliation/contact, of calling attention to the lack of 'time spent together'.

Here, the issue is in the nature of affiliations and the highlighting of subgroups who are distanced from those doing the labelling: the talked-about-in-the-3rd-person; the ones treated as object of study, or discussion, are positioned as distant; their lack of solidarity (certainly in terms of presumed contact/familiarity through long-time association) with present interlocutors is assumed, and a resistant reading is impossible for these participants by the very nature of the terms. In this way, a differend is enacted. This is because if the lurker is to make a contribution onlist in order to deny her lurker role, she thereby loses this status in the action of posting itself, while at the same time, acknowledges the truth of the label. Similarly, the newbie, in denying her newbie status can be shown to have recently subscribed through an examination of list records, and thus proved to be what she has been categorised as.

BOUNDARIES AND CONTROL


The nature of labelling, categorising, naming, defining and boundary-drawing - and the policing of their related norms - falls into activities associated with attempts to control one's environment. Even the quoting of someone else's words as an aphorism, signals an attempt to define a situation metadiscursively by calling on outside authority. The entire story of human activity can be understood as the effort to control the world in some way. The highest authorities are cited in the undertaking of this endeavour and made justifiable thereby - man having been given dominion over all things which creepeth and crawleth comes to mind.

The very act of naming, of using a language, has in itself the telos of control - of controlling emotions, feelings, relationships, by channelling these into thoughts via language - whereby these thoughts may be more easily exchanged with others - a type of economy of the consciousness. When meanings made through language and other semiotic modes are agreed upon within certain groups, a type of hegemony with respect to other groups may be set up: 'reality is such and such'. The more powerful groups may gain control of the meanings which may be made through human activities, they may be able to set the accepted meanings of actions and thoughts as the right and proper, most valid, most logical, most justified/useful/ or morally superior view of reality for everyone else who would have any truck with them for whatever reason.

In the case of discussion based mailing lists, because they rarely impinge on a our financial well-being, if we as participants are not allowed to participate fully, either through being corralled by labels, or positioned by having our actions labelled as 'not-valid' by the group, and/or if our resistant readings are belittled or, worse in some cases, ignored, then we are 'free' to withdraw from such confrontation: to unsubscribe, or remain silent. Through this type of dynamic, lists are occasionally left free of dissident or resistant readings of dominant ideological positions. And, as I have pointed out elsewhere, such 'harmony' onlist may be bought at the cost of a lack of any interactivity at all: for discussion to continue, conflict of some description seems a necessary prerequisite. (c.f. Kress 1985).

Alexanne Don
February, 2001
revised January 2006
revised May 2009

(Draft: please don't quote without permission)


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